Labour’s leader, Jeremy Corbyn was re-elected this week and simply wanted to be loved by all, but it was not to be! Hugely popular to his grass roots membership, but disliked by his own MP’s, he has learned the lesson that he can’t be all things to all people and that principles occasionally get in the way.
And there’s the problem. Estate agents represent two sides - first and foremost their vendor client and secondly the rest of the general public! At some point the general public may well become a buyer too, or even a future client, but until that point our loyalty lies with our own client and that sometimes makes us unpopular.
The place between rock and a hard place is a very tight squeeze and I sometimes hear a previous buyer, now turning vendor, lamenting what a tough deal we put them through when they purchased their dream house.
But the fact that we’re on their side now means we’re with them all the way and putting them first will ensure we achieve the very best deal, whether or not that makes us the most popular people or not.